I'm an AI Project Lead. I build AI into how a business works, then bring the people along so it sticks. This site is my application for Manager, Data, AI and Capability Transformation at EY Academy in Dubai.
The hard part of any AI or data shift is rarely the tech. It's getting people to trust it and change how they work. That's the part I'm good at, and it's what I do now as an AI Project Lead. Here's how my experience lines up with what the role asks for.
To know what to build, I start with where people actually get stuck. I run interviews, A/B tests and research, then turn what I find into clear priorities. That's exactly what this role needs: assess, prioritise, then design the answer.
Proof: user testing at ifolor lifted the checkout step rate by 15%. At WePractice, interviews defined our buyer personas.
I don't just talk about AI, I ship it. In my current role I build AI business models and roadmaps, and I grow the team's confidence to work in new ways. I can design the learning because I do the work every day.
Proof: leading AI business development at Swiss Post. Built Pedal Peak end to end with AI workflows (Claude, Cursor, n8n).
I'm comfortable in the room with senior people, from C-level roadmap calls to hands-on community workshops. I'm also a certified mental health coach, which helps me move a group from unsure to confident.
Proof: drove the roadmap with C-level at ifolor. Certified Mental Health Coach, IPC Academy.
As a founder I write proposals, pitch, and own the number. As a project lead I held the key relationships with financial institutions and turned them into growth. I know how to grow an account and stand in front of senior clients.
Proof: ran the UBS and Baloise partnerships at Brixel. Co-founded WePractice and closed two funding rounds.
AI Project Lead in Zurich, open to relocating to Dubai. I turn business opportunities into real products. German and Swiss German native, English fluent, French conversational.
Jan 2026 to present
Swiss Post, Advertising · Zurich
Oct 2024 to Jul 2025
Ifolor Group · Zurich
Jun 2023 to Sep 2024
Brixel · Zurich
Mar 2020 to May 2023
WePractice · Sparrow Ventures (Migros Group) · Zurich
Sep 2019 to Sep 2022
Sparrow Ventures · Zurich
Jan 2017 to Aug 2019
Die Mobiliar · Bern
Here's a first draft of how I'd tackle the core of this job. It's a platform that takes a client from "we know we need AI and data skills" to a workforce that actually has them, with proof it worked. Four stages. Click through it.
Pick a workforce segment. The platform shows current proficiency against the target for the role, across the three capability tracks.
Each level gets its own journey, from data literacy for everyone to applied AI for specialists. Choose a level to see the pathway.
Learning lands when it mixes formats and connects to real work. Every pathway runs as one continuous journey, not a one-off course.
In-person workshop to set the goal and test where the group starts.
Self-paced and live online sessions on the capability tracks.
Case-based practice on realistic data and AI scenarios.
1:1 and peer coaching to apply skills to the real job.
A real project that proves the new capability on the business.
The numbers tie skill growth to real business results, so the client can see what the program is worth. Sample cohort over six months.
Blended index across Data Literacy, Data Analytics and AI. Open the tab to animate.
A concept only counts if someone can run it. Here's how I'd go from joining to a first client win, without breaking what EY Academy already does well.